Airports group BAA is in a perfect position to influence the aviation industry over the issue of a lower carbon approach to business. In the second of a series of interviews with major business figures BAA chairman Sir Nigel Rudd talks to Andrew Cave and sets out his views on carbon reduction.
Do they need innate skill and talent or can a week of intensive training at the Graeme Le Saux Football School in Elba and a pushy parent turn an average child into a sporting superstar?
BAA is taking action to reduce carbon emissions at UK airports and is keen for change at an international level but chairman Sir Nigel Rudd believes that the UK economy could be left behind if the country takes too much unilateral action. Andrew Cave asks Sir Nigel what the next step should be and whether the answer ultimately lies in regulation or in the power of markets technology and human ingenuity.